Building stronger
foundations for purpose
Strong Ideas
Sustainable innovative B2B and B2I marketing events showcasing your business strengths
Why use events as part of your B2B marketing and sales engagement strategy?
In a complex and rapidly changing local and global business marketplace full of shifts and bends, shocks and stresses, senior executives need easy access to the strong ideas they need to adapt and succeed.
Custom designed invite-only high level marketing events are the ideal platform for promoting your unique market thought leadership to a pre-qualified senior audience tailored to your lead generation goals. They’re a massive win win scenario.
Time poor senior executives get to mix and mingle with their peers and learn business critical insights in a relaxed fine dining or engaging interactive event environment, taking a rare moment out of their busy schedules to network, learn and reflect. All free of charge.
Leading product and service providers get to share their unique strengths, raise their brand profile, and build face to face relationships with decision makers from key priority accounts, industry segments and job functions, generating warm, qualified leads and in person connections with current and potential customers, nurturing them in real time.
In Bizzabo’s recent survey 85% of respondents in sales and marketing leadership roles identified in-person events as critical for their company’s success. According to Marketing Charts demand gen analysis 68% of B2B marketers think that live events produce the most leads out of any engagement activity,
In-person events offer businesses a unique and authentic opportunity to establish deep connections with other industry participants, interact with potential clients, and ultimately achieve the networking potential necessary for long-term success.
Stronger Ground delivers high level events tailored at increasing your B2B or B2I market reach including executive roundtables, panel discussions, expert briefings, interactive ask me anything clinics, side events and participation at major conferences and expos, in-depth workshops, benchmarking sessions, engaging networking experiences, micro conferences and micro expos.
Why work with us?
There are a lot of good B2B marketing event agencies out there, and they all have their unique strengths:
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They might source wonderful venues and beautiful meals
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Or target rockstar speakers known and respected by your target audience
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Or coach you around how to present case studies, unique insights and technology developments and avoid the temptation to sales pitch your attendees to sleep
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Or help you bring on board your customers to advocate for you, acting as brand ambassadors and the best sales tool you could ask for
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Or run strongly facilitated interactive events capturing the wisdom and needs of the group
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Or offer out of the box attendee experiences - creating moments to really remember
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Or help you target amazing new leads and re-nurture your existing high level executive accounts
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Or take a strong focus on sustainability and social impact in event delivery and their business operations – reducing the impact of your sales and marketing activation activities
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Or offer you clear ROI, based on your specific marketing and sales engagement goals
At Stronger Ground, we deliver all of the above. Co-designed with you, to meet your specific sales and marketing needs and ROI goals.
How does Stronger Ground co-design Strong Ideas events with you?
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Choose your own specific business expertise communication and ROI goals and objectives
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Select your preferred priority accounts, industry targets and job functions
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Decide on your preferred company representatives, customers and external expert speakers and facilitators. We’ll help you with the whole speaker and facilitator engagement and session design process, including tips and tricks to engage your happiest customers to sell for you as part of the process
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Our expert team of event producers and marketing specialists will work with you to design a must-attend personalised and co-branded event which your audience will love
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We then promote the event to the market together, attracting senior decision makers through a strategic multi-channel marketing campaign including direct invites and a highly strategic LinkedIn target marketing, achieving a huge 5-15% hit rate.
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We don’t harass your target market with cold telesales approaches. While initial ROI can be strong with this strategy, we find that it burns out your audience over time and the last thing you want to be doing is weakening relationships in your ABM activities.
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Our skilled event producers cross all the ts and dot all the is to deliver a well-executed event – stepping outside of the normal B2B and B2I event box and creating an inspiring gathering to remember, achieving real sales relationship building ROI and ensuring best practice around sustainable event delivery.
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After the event, we deliver you high level pre-qualified opt in leads to continue to nurture through your ongoing marketing and sales activities. We can also work with you on developing thought leading white papers and reports to broadcast to build further engagement and support.
Share your strong ideas
If you’d like to use sustainably delivered B2B or B2I events to show your thought leadership, boost your sales or capital raise, and create lasting relationships in your target industries or investment communities, book in an intro call and let’s discuss what we can create together.